Open House Safety

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An open house can be a great sales tool, but it also exposes you to numerous unfamiliar people for the first time. Stay safe by practicing these guidelines.  Whether buying or selling, be smart and get a head start on understanding who these people are and whether they will be a good fit or not.  

NAR reminds those working in housing that open houses can be a great sales tool—but hosting one also exposes you to numerous unfamiliar people for the first time.

Source: National Association of REALTORS® Safety Week kit

At least 40% of the agents surveyed by the National Association of Realtors® for its 2015 Member Safety Report say they have experienced a situation that made them fear for their safety: Vacant houses, model homes, properties in remote areas, and open houses all caused trepidation. The study found that many now carry weapons for self-defense—no wonder when agents have been killed in the past.

That’s right, the Open house is so hot right now. Where else are you going to find yourself in a room full of real estate buyers and sellers while you are providing a service for your current client? They say; if you are going to hold an Open House, then go all out to advertise your listing and yourself to as many potential clients as possible.

Have visitors scan or text your Open House Registry. Blocked Number?  Have the buyer Un-block their cell number and call or text again for admittance. Refuse entry into Open House without texted identification.

Obtain some information about the buyer before your Open House, if possible—Set up an appointment at your office with your potential buyer to ensure their identity.

• Online property-specific marketing management (OPEN HOUSES).

Marketing campaigns are assigned by the agent to forward to a specified property website (Open House).

• Text / QR codes for Open Houses.

• Reusable Text / QR codes for use on signs & riders.

• Create unlimited “Open House buyer visitation capture” using QR codes / Text & short URLs.

Subordinate campaigns use short URLs for Text / QR codes for mobile Open House websites.

Receive lead alerts by SMS and Email, and view all leads in the leads and inquiries center.

As inquiries are generated, these are stored in your Leads and Inquiries center.

Alerts are sent as emails and SMS text to you and others that may be involved with the listing, such as a co-lister, and broker (if setup).

Track homebuyer visit engagement counts by marketing channel.

• Create interest in each property or marketing channel.

The analytics dashboard displays the date & time of each scan, text message inquiry, or click-to-call on your mobile property site. 

Subordinate campaigns use short URLs for social media marketing or Text / QR codes for mobile property websites or any type of print media.

• Track homebuyer’s engagement counts by marketing channel.

• Create interest in each property or marketing channel.

The analytics dashboard displays the date & time of each scan, text message inquiry, or click of shortcodes.

• Property Detail Import

Property specific marketing campaigns are set up in minutes by choosing one of your properties from a national database of properties for sale and rent.

• Mobile-friendly listings

With Brand Builder, you can customize the look of your listing pages & agent profiles
with your company logo, and various color options.

Create & track the effectiveness of all your marketing channels.

Use our analytics dashboard to locate cross channel engagement.


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